As global support for Palestine grows, a London-based entrepreneur has introduced Gaza Cola, an alternative to Coca-Cola, in response to boycotts targeting brands linked to Israeli aggression in Gaza.
Osama Qashoo, founder of Hiba Express, a Middle Eastern fast-food chain, launched Gaza Cola in November 2023. Made with traditional cola ingredients, the beverage offers a sweet, acidic flavor similar to Coca-Cola but is marketed as a distinct product with a different formula.
In a significant move, Qashoo pledged that all profits from Gaza Cola would be donated to rebuild the maternity ward at al-Karama Hospital, located northwest of Gaza City, which was severely damaged during the ongoing conflict.
Initially sold at Hiba Express and other Palestinian restaurants, Gaza Cola has also been made available through Muslim retailers such as the Manchester-based Al Aqsa, where demand has been so high that stocks ran out recently. Since its launch, more than 500,000 cans of Gaza Cola have been sold, according to reports.
Qashoo believes that by targeting the financial support of companies that profit from the ongoing conflict, Gaza Cola can contribute to building a broader boycott movement. “When you hit them where it hurts—in their revenue stream—it forces them to reconsider their position,” Qashoo stated. “Gaza Cola is more than just a drink; it’s part of a global movement for change.”
