Apple, a prominent brand in Pakistan’s smartphone market, continues to captivate consumers with its innovative iPhone lineup, offering cutting-edge technology and a premium user experience.
Apple’s recent launch of the iPhone 15 series has certainly made waves in the smartphone world, showcasing impressive performance upgrades and camera enhancements. However, as consumers delve into the specifications, the premium price tags are causing some to pause, especially when coupled with the additional Pakistan Telecommunication Authority (PTA) tax.
Let’s take a closer look at the latest iPhone 15 lineup:
iPhone 15 Series Models and Prices (excluding PTA tax)
| Models | storage | Price PKR |
|---|---|---|
| iPhone 15 | 128GB | 236,000 |
| iPhone 15 | 256GB | 265,500 |
| iPhone 15 | 512GB | 324,600 |
| iPhone 15 Plus | 128GB | 265,500 |
| iPhone 15 Plus | 256GB | 295,000 |
| iPhone 15 Plus | 512GB | 354,000 |
| iPhone 15 Pro | 128GB | 295,000 |
| iPhone 15 Pro | 256GB | 324,600 |
| iPhone 15 Pro | 512GB | 383,700 |
| iPhone 15 Pro Max | 128GB | 354,100 |
| iPhone 15 Pro Max | 256GB | 383,700 |
| iPhone 15 Pro Max | 512GB | 442,700 |
The initial excitement surrounding these new iPhones is tempered by the substantial PTA tax, which significantly inflates the overall cost. The extent of the tax varies depending on whether it is paid against a passport or a Computerized National Identity Card (CNIC). Here’s a snapshot of the PTA tax on various iPhone 15 models:
PTA Tax on iPhone 15 Series Prices:
| Models | Tax on CNIC | Tax on Passport |
|---|---|---|
| iPhone 15 | PKR 130,700 | PKR 107,325 |
| iPhone 15 Plus | PKR 137,000 | PKR 113,075 |
| iPhone 15 Pro | PKR 147,150 | PKR 112,275 |
| iPhone 15 Max | PKR 156,900 | PKR 131,130 |
Undoubtedly, these hefty taxes are causing potential iPhone 15 buyers to rethink their choices, making these premium devices even more exclusive.
Despite the high costs, several standout features in the iPhone 15 series are tempting tech enthusiasts and Apple loyalists alike:
Key Features of iPhone 15 Series:
- Super Retina XDR OLED Display: The iPhone 15 series offers a visually stunning experience with its Super Retina XDR OLED display, delivering exceptional sharpness and vibrant colors. Notably, the Pro Max model boasts an expansive 6.7-inch display.
- A17 Pro Chip: Powered by the A17 Pro chip, these iPhones guarantee seamless and lag-free performance, allowing users to effortlessly multitask and run resource-intensive applications.
- Camera Innovation: The iPhone 15 Pro models come equipped with a 48-megapixel camera designed to excel in low-light conditions. Users can capture images at multiple focal lengths and enjoy 5x optical zoom. Additionally, the Pro models support spatial video and 3D content creation.
While the prices may deter some, it’s evident that these devices are pushing the boundaries in terms of performance and photography capabilities. As Pakistani consumers weigh the value of these features against the costs, Apple’s latest offering is poised to leave a significant mark on the country’s smartphone market.
