The King Abdulaziz Centre for World Culture (Ithra) has received over three million visitors from within and outside the Kingdom since its inception in 2018.
Through exhibitions, events, and initiatives exhibiting the Kingdom’s cultural and civilizational history around the world, the institution has contributed to the country’s progress towards enriching knowledge, unlocking creative skills, and generating original material.
Ithra’s mission is to impart information, inspire creativity, foster innovation, and empower the Kingdom’s culture and arts domain.