The recipe for your beloved drink is changing. Coca-Cola said that it is tweaking the beverage in an effort to make the drink taste more like regular Coke. The product’s can will also look different all red, rather than red and black.
The move comes as Coca-Cola focuses its resources on its trademark products, including Coke, Coke Zero Sugar and Diet Coke after discontinuing some struggling brands. The company hopes the updated version of Coke Zero Sugar will attract more consumers.”
Despite its enormous success, Coca-Cola Zero Sugar still represents a relatively small percentage,” of the Coke brand, said CEO James Quincey during an April analyst call discussing first-quarter results.
“The improved recipe brings its taste even closer to that [of] the iconic Coca-Cola,” he said, adding that “this was influenced by consumer insight and our focus on constant improvement.”
The new version will replace the current one, Coca-Cola has already updated the product in some international markets, where some customers wonder why Coke is messing with their beloved drink.
